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Unit 1 - Investigating Leisure and Tourism
- What is leisure and tourism?
- The leisure industry and its facilities
- How does transport affect leisure and tourism activities?
Unit 2 - Promotion in Leisure and Tourism
- What
is marketing?
-
What is promotion?
-
What are the 8 main types of promotion?
- What are the main types of promotional materials?
- What are the eye-catching ways of presenting promotional materials?
- What is AIDA
Unit 3 - Exploring Customer Service
- Why is customer service important?
- Presenting yourself to the customer
- Customers and their needs
- Customer care