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Unit 1 - Investigating Leisure and Tourism
- What is leisure and tourism?
- The leisure industry and its facilities
- How does transport affect leisure and tourism activities?
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Part 1 Intermediate Leisure and Tourism In this unit you will be assessed in two ways - a unit test and portfolio work. Background notes on the topics you will be assessed on are listed in the left hand column. Click here to find out more about the portfolio assignment. |
Unit 2 - Marketing in Leisure and Tourism
- What
is marketing?
- What is marketing research?
- What is targeting marketing?
- What are market segments?
- What
is the marketing mix?
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What are the 8 main promotional techniques?
- What are the main types of promotional materials?
- What are the eye-catching ways of presenting promotional materials?
- What is AIDA?
Unit 3 - Exploring Customer Service
- Why is customer service important?
- Presenting yourself to the customer
- Customers and their needs
- Customer care